Media / Content / Entertainment
“With the ACSI methodology, we have an ongoing performance metric, credible method for profiling our site visitors, and a scientific tool for gathering and sharing Voice of Customer data throughout the Forbes enterprise.”
See who else we measure
Measure your website's true success beyond the limits of behavioral analytics, as you strive to provide engaging content for site visitors and quantify value for advertisers.
ForeSee Results' powerful methodology of the American Customer Satisfaction Index (ACSI) accurately measures customer experience from your site visitors' point of view. It scientifically ties their satisfaction to future behaviors, such as return visits and recommendations, unlike clickstream data that only looks at visitors' past behavior on your site.
Measure Satisfaction and Drive Visitor Behavior
ForeSee Results Helps You:
- Profile online readership and specific audience segments by satisfaction, future behaviors, and demographics to support ad sales
- Prioritize improvements to website elements that drive your visitors' purchases, conversions, clickthroughs, recommendations, return visits, and more
- Link your social media marketing initiatives to dollars, so you can determine social media ROI
- Gauge the effectiveness of search engine marketing, news/information aggregator sites, and other acquisition sources (e.g., online advertising, social media, traditional media) in driving quality traffic
- Identify the right balance of free and paid content to increase paying subscribers
- Discover social media preferences for your site visitors who are most likely to repost your content
- Measure customer satisfaction for smartphone users who access content through the mobile-version website
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