Financial Services / Insurance
“ForeSee's analytics were indispensible to those of us concerned with branding, our public image & the value a 'facelift' to our site can bring.”
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For financial services and insurance companies, the web helps serve customers more efficiently, nurtures long-term loyalty, and increases share of wallet and market share. However, if the online experience does not meet customer needs, customers use more expensive channels.
ForeSee Results measures the entire web experience so you can gauge its' impact on the overall brand experience. Utilizing the scientific methodology of the American Customer Satisfaction Index (ACSI) applied to the web, ForeSee Results will help you predict future behaviors of your site visitors.
Measure Both Public and Account Sites and Predict the Impact on Financial Results
ForeSee Results Helps You:
- Quantify performance of the public and account website experience from the customers' perspective
- Better understand the role of the website in your multichannel strategy
- Encourage adoption and use of self-service tools, such as online banking and bill payment
- Measure satisfaction with branches and call centers for a holistic view of the customer experience
- Identify improvements to marketing email initiatives and account management emails by going beyond click-through and open rates
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