Consumer Products
“We knew our websites had the capacity to foster consumer relationships. What we didn't have was a way to measure their success. Now we do.”
See who else we measure
Many consumer products, packaged goods, and durables companies have a difficult time quantifying the contribution of their websites and online marketing initiatives.
ForeSee Results has developed several solutions useful for companies that do not sell online or where the web is not a primary sales channel.
Using the scientific methodology of the American Customer Satisfaction Index (ACSI), ForeSee Results measures the entire web experience so you can gauge its' impact on the overall brand experience.
Measure All Aspects of the Web Experience and the Impact on Consumer Behavior
ForeSee Results Helps You:
- Profile who is coming to the website, why, and determine if the site meets their needs and expectations for product information, retail outlets, social media community, or more
- Gauge the website's influence on offline purchase intent
- Link your social media marketing initiatives to dollars, so you can determine social media ROI
- Determine the effectiveness of email programs in building brand loyalty and fostering future purchases or other desired behaviors
- Profile the social media activity of site visitors to determine where and how to reach them
- Quantify the incremental "lift" from a single website visit on consumer attitudes and behaviors
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