B2B / Manufacturing
“The combination of a scientific survey with specific custom questions & open-ended comments provided valuable insight into where to focus.”
See who else we measure
ForeSee Results can help you gauge the true contribution of the website to your sales process and the bottom line with the proven methodology of the American Customer Satisfaction Index (ACSI).
Business-to-business companies face several unique online challenges, since many do not sell goods and services online and their purchase cycles can be long. Also, many B2B sites serve multiple audiences, including sales channel partners and sometimes consumers.
Measure the Complete Web Experience
ForeSee Results Can Help You:
- Profile who is coming to your website, why, and if they accomplished what they intended
- Compare satisfaction for site visitor segments (e.g., those in the research stage vs. those who plan to buy, influencers vs. buyers, prospects vs. current customers)
- Prioritize site improvements that will generate the greatest ROI in terms of lead generation, self-service, and other critical goals
- Assess the impact of the website on sales (either online or through other channels), loyalty, and brand commitment
- Measure satisfaction with specific applications such as registration, account management, customer self-service, live chat, etc.
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