The 2012 ForeSee E-Retail Satisfaction Index
(U.S. Holiday Edition)
Internet-retail giant Amazon remains at the head of the class according to ForeSee's annual E-Retail Satisfaction Index (U.S. Holiday Edition). The 2012 Index—based on more than 25,000 customer surveys collected during the prime holiday shopping season between Thanksgiving and Christmas—expands from measuring satisfaction with 40 top retailers to 100 this year. Highly satisfied shoppers say they are 67% more likely to consider the company next time they are purchasing a similar product, demonstrating the importance of customer satisfaction to loyalty and future revenues.