The 2012 ForeSee E-Retail Satisfaction Index
(U.S. Holiday Edition)
Internet-retail giant Amazon remains at the head of the class according to ForeSee's annual E-Retail Satisfaction Index (U.S. Holiday Edition). The 2012 Indexâ€”based on more than 25,000 customer surveys collected during the prime holiday shopping season between Thanksgiving and Christmasâ€”expands from measuring satisfaction with 40 top retailers to 100 this year. Highly satisfied shoppers say they are 67% more likely to consider the company next time they are purchasing a similar product, demonstrating the importance of customer satisfaction to loyalty and future revenues.