The Voice of Customer: Web Analytics in the Public Sector
by Eric T. Peterson

Understanding how customer satisfaction analytics fit into the web measurement ecosystem is critical for people responsible for maximizing the contribution of the website to their government agency's strategic objectives.

This white paper by Eric T. Peterson, founder of Web Analytics Demystified, Inc. and author of numerous books on this topic, provides a theoretical framework for merging web analytics and customer analytics, as well as presenting case study examples.

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