The Voice of Customer: Qualitative Data as a Critical Input to Web Site Optimization by Eric T. Peterson

Understanding how customer satisfaction analytics fit into the web measurement ecosystem is critical for people responsible for maximizing the contribution of the website to their company's strategic objectives.

This white paper by Eric T. Peterson, founder of Web Analytics Demystified, Inc. and author of numerous books on this topic, provides a theoretical framework for merging web analytics and customer analytics, as well as presenting case study examples.

Please fill out the form below to download this free white paper.

* required fields

* First Name:
* Last Name:
* Title:
* Company:
* Country:
* Company Address:
* City:
* State: * Province:
* Zip Code:
* Email Address:
* Confirm Email Address:
* Phone:
Industry:
What is your primary
area of interest?
How did you hear about us?
Other Detail:
Comments:
Please contact