Next Generation Web Metrics: Using Proven Customer Satisfaction Measurements to Maximize Website ROI

While online businesses have grown at a phenomenal rate over the past decade, web metrics that measure website success have not kept pace. This white paper explores how scientifically-based customer satisfaction measurement has evolved to become the next generation web metric to help e-business managers better prioritize their website investments. It also helps with allocating resources to the areas that will yield the highest return in terms of satisfying website visitors and maximizing economic benefit.

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