ForeSee Results Automotive Website Satisfaction Index 2008

ForeSee Results conducted the Automotive Website Satisfaction Index to determine the role of automotive websites in driving loyalty and sales. This is the only report on automotive websites to use the methodology of the American Customer Satisfaction Index (ACSI) to measure customer satisfaction with, and loyalty and purchase intent resulting from, the websites of six leading auto companies: Chevrolet, Chrysler, Ford, Honda, Nissan, and Toyota.

Download the free report to learn more about:

Why Honda has the highest web satisfaction, and how the others fare
The link between customer satisfaction and consumers' likelihood to visit a dealership and make a purchase
Specific usability-based site improvements that the automotive companies can make to improve satisfaction and sales

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