The 2011 ForeSee Healthcare Benchmark

The ForeSee fourth annual healthcare benchmark shows that health insurance websites vastly underperform
other kinds of healthcare sites.

Health insurance companies receive an aggregate satisfaction score of 51 on the report’s 100-point scale, placing
the industry far behind other healthcare categories measured in the benchmark. In fact, health insurance is among the lowest of the nearly 100 benchmark categories that ForeSee tracks.

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