Social Media Value Calculation
Marketers struggle to answer how they can quantify the contribution of social media marketing to the bottom-line and if their social media initiatives drive purchases or other future behaviors, such as offline purchases or using the website as a primary resource.
ForeSee Results has introduced an answer built into our satisfaction measurement and intelligence systems: Social Media Value Calculation. This capability categorizes people based on the amount of influence your social media initiatives have on their decision to visit the website, store, or call center. You can gain greater insight into how much your social media efforts impact acquisition.
Social Media Value Calculation can link with conversion activities that you track. This connection ties your social media marketing directly to conversions/transactions and, if applicable, their dollar amounts, so you can calculate ROI.
Benefits:
- Links the factors which drove people to a site, store, or call center with how much they spend with the company or cost-savings for a government agency.
- Triangulates social media influence by assessing multiple factors, such as key influencers, customer satisfaction, and behavioral data.
- Allows organizations to understand if their social media message is breaking through the noise for respective consumer or citizen segments.
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