Functional Measures
Target measures and analysis for specific functions that are essential to your website's success. Our SmartTrigger code allows for flexible survey deployment on entry or exit of a site function or event. This enables you to determine how well different functions on your site are meeting your online audience's needs and expectations.
Apply the proven science of the American Customer Satisfaction Index (ACSI) to measuring the performance
of functionalities, such as:
- Site search
- User reviews
- Customer service/Live chat
- Account sign-in
Benefits
- Deploy the right survey at the right time for precise and accurate measurement
- Focus satisfaction analysis directly on important site functions for more detailed, actionable insights
- Identify improvements to key functions with the greatest ROI
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