CS Integration: Financial Data
Tracking online customers' financial data, such as the amount a customer has spent on your website over a lifetime or the average dollar amount of their purchases, is important, but it only tells you about their past behavior. It does not tell you if they were satisfied with their last online purchase, nor does it project the likelihood of their future behaviors, such as purchase, return visits, or recommendations. To bridge this gap, ForeSee Results can
link your forward-looking satisfaction data to key financial data
within the Online Portal.
CS Integration enables you to perform deeper analysis within the Online Portal by segmenting satisfaction data by any type of behavioral data. Your satisfaction measurement is based on the proven and predictive methodology as the American Customer Satisfaction Index (ACSI).
Benefits
- Understand satisfaction for user segments based on financial data, such as users who spend over a certain amount each month or first-time customers who spent a large amount but have not returned in 6 months
- Identify specific site improvement opportunities by reviewing behavioral and attitudinal data together
- Discover the attitudes, intent, and behavior of your user personas
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