CS Email
How do you gauge the quality of your email outreach? Operational metrics, such as click-through and open rates, don't tell you if your emails meet your subscribers' needs and expectations. Nor do they help you project your emails' impact on customers' future behaviors.
CS Email uses the science of the American Customer Satisfaction Index (ACSI) to determine how satisfied customers are with your emails' design and content plus what
improvements will have the greatest impact on ROI.
Benefits
- Assess satisfaction with email elements, such as content, relevance, look and feel, and more
- Identify improvements to email elements that directly impact recipients' desired actions, such as forwarding e-newsletter/offer, visiting the site, purchasing product, making a donation, and more
- Optimize testing by designing emails and creating content based on elements that drive your customers' future behaviors
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