CS SocialPersona
How do you prioritize your organization's social media efforts considering all the possibilities? How do you know what social networks, microblogs/blogs, video sharing sites, or forums to focus your time and resources on?
CS SocialPersona enables you to prioritize your organization's social media efforts by understanding your site visitors' influence and social media behaviors. It links their social media preferences to their website satisfaction, as measured by the proven and scientific American Customer Satisfaction Index (ACSI). Since satisfaction drives future behaviors tied to your organization's objectives, you can determine where your most loyal visitors are in the social media space.
Benefits
- Understand your site visitors' social media behavior and preferences, including how inclined they are to seek or share information via social media
- Allocate resources by what social media (e.g., social networks, blogs, video sharing sites) will reach your most loyal site visitors
- Learn how to create a dialogue with your online audience in the social media space
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