CS Integration:
Customer Relationship Management (CRM) Data
Customer Relationship Management or CRM data helps your sales, customer support or service, and marketing teams track your online customers' actions. However, it does not tell you how satisfied they are with their website experience or project the likelihood of their future behaviors. To bridge this gap, ForeSee Results can link your forward-looking satisfaction data to information from your website's CRM tool within the Online Portal.
CS Integration enables you to perform deeper analysis within the Online Portal by segmenting
satisfaction data by any type of past-looking, behavioral data you capture via your CRM provider.
Your satisfaction measurement is based on the proven and predictive methodology of the American
Customer Satisfaction Index (ACSI).
Benefits
- Understand satisfaction for user segments based on data captured via your customer relationship management tool
- Identify specific site enhancement opportunities by reviewing behavioral and attitudinal data together
- Discover the attitudes, intent, and behavior of your user personas
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