CS Integration: Clickstream
Clickstream data tells you what your visitors did on your website, but it doesn't tell you how they felt about the experience. It also doesn't give you insight into how their experience impacts their future behaviors that are tied to your organization's goals. To bridge this gap, ForeSee Results can link your forward-looking satisfaction data to information from your website's clickstream analytic tool within the Online Portal.
CS Integration works with data from Coremetrics, Google Analytics, Omniture, TeaLeaf, and WebTrends. You can perform deeper analysis within the Online Portal by segmenting satisfaction data by any type of past-looking, behavioral data you capture via your clickstream provider. Your satisfaction measurement is based on the proven and predictive methodology as the American Customer Satisfaction Index (ACSI).
Benefits
- Understand satisfaction based on visitors' acquisition source (e.g., search engine, keyword, geography), which pages they visited, and more
- Identify specific site enhancement opportunities by reviewing behavioral and attitudinal data together
- Discover the attitudes, intent, and behavior of your user personas
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