Mobile Customer Experience Analytics | ForeSeeForeSee offers ongoing measurement, so you can see the impact your mobile site upgrades have on the consumer. Justin Fromm, Research Director, ABC TV

Mobile

What impact does your mobile site or app have on your customers? How do you know if they are getting the right impression, or if their experience detracts from how they view your company or brand?

The mobile channel is rapidly expanding and more users are connecting to it than ever before. It is critically important for companies to make sure the experience is right to foster a positive outcome.

ForeSee quantifies the impact of your customers’ mobile experiences and their satisfaction with your company, so you can assess the value of your mobile initiatives:

  • What impact does the mobile experience have on actual future use, purchases, purchase intent, loyalty, and retention?
  • Who are your mobile users in terms of demographics, purchase behavior, and frequency of use?
  • Is your mobile site or app meeting the needs and expectations of customers as you planned?

ForeSee Satisfaction Analytics provide a comprehensive customer experience measurement system to gauge success from the customers’ perspectives.

ForeSee Satisfaction Analytics provide continuous, reliable, accurate, and precise measurement of the mobile site or mobile app experience, across a range of mobile platforms.

Our Advanced Analytics Portal and our expert analysts help you gain intelligence about your customer’s needs, wants, intents, and expectations. Our superior technology identifies opportunities to improve the mobile experience and influence behavior, which helps you allocate resources for the greatest impact. We also provide an understanding of the impact that the mobile experience will have on your consumers in the today’s very competitive multiple-channel, multiple-device environment.

ForeSee publishes periodic mobile satisfaction benchmarks and illuminates the role of mobile in retail and banking research studies throughout the year. Review our research commentaries.

SessionReplay for Mobile allows you to capture replays of your customers interacting with your mobile app or site in their natural environment. By seamlessly linking replays to survey responses through ForeSee Satisfaction Analytics for Mobile, SessionReplay allows you to review individual mobile sessions for Android and iOS-enabled tablets and smartphones. Watching replays that illuminate how visitors interact with your mobile site and mobile apps facilitates the identification of specific usability and functionality issues that can help you to evolve your mobile strategy.

We offer benchmarking to show how your company compares with other companies from a mobile standpoint, as well as how your mobile experience compares to experiences in other channels.

Measurement

ForeSee Satisfaction Analytics provide continuous, reliable, accurate, and precise measurement of the mobile site or mobile app experience, across a range of mobile platforms.

Analysis

Our Advanced Analytics Portal and our expert analysts help you gain intelligence about your customer’s needs, wants, intents, and expectations. Our superior technology identifies opportunities to improve the mobile experience and influence behavior, which helps you allocate resources for the greatest impact. We also provide an understanding of the impact that the mobile experience will have on your consumers in the today’s very competitive multiple-channel, multiple-device environment.

Observation

SessionReplay for Mobile allows you to capture replays of your customers interacting with your mobile site in their natural environment. By seamlessly linking replays to survey responses through ForeSee Satisfaction Analytics for Mobile, SessionReplay allows you to review individual mobile sessions for Android and iOS-enabled tablets and smartphones. Watching replays that illuminate how visitors interact with your mobile site facilitates the identification of specific usability and functionality issues that can help you to evolve your mobile strategy.

Benchmarking

We offer benchmarking to show how your company compares with other companies from a mobile standpoint, as well as how your mobile experience compares to experiences in other channels.

Research

ForeSee publishes periodic mobile satisfaction benchmarks and illuminates the role of mobile in retail and banking research studies throughout the year. Review our research commentaries.