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ForeSee Results Announces Major Milestones in Honor of Seventh Anniversary

ANN ARBOR, Mich. (November 17, 2008) - ForeSee Results, the market leader in online customer satisfaction measurement and management, is celebrating its seventh anniversary and the achievement of several important corporate milestones.

Using the proven, scientific methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI) online since 2001, ForeSee Results quantifies how changes to certain elements of online satisfaction (such as navigation, product information, functionality, and others) can impact desirable future behaviors like future purchases, return site visits, and referrals.  The methodology enables companies to measure the true success of their website and maximize the investments they make in online initiatives.

Since ForeSee Results was founded in late 2001, its innovative and exclusive use of the ACSI methodology online has become standard across industries, as demonstrated by the following areas of strength. ForeSee Results has achieved:

  • Company growth, profitability, and prosperity: Revenue at ForeSee Results is up more than 40% year-over-year, and aggressive growth is predicted into 2009. ForeSee Results has seen 23 quarters of consecutive revenue growth and rapid but responsible staff expansion (from 14 employees in 2001 to more than 130 so far in 2008), all while remaining cash-flow positive since 2005.
  • Continued market dominance: ForeSee Results has more than 620 active measures across dozens of industries, including many Fortune 500 companies and Top 100 e-retailers. ForeSee Results has also recently rounded out a stable of more than 70 benchmarks, including benchmarks by industry (retail, financial services, healthcare, consumer packaged goods, government, etc.), functional category (browse, checkout fulfillment, etc.), and channel (internet pure play, multichannel, etc.).
  • Unparalleled industry research and thought leadership: ForeSee Results has collected more than 30 million completed customer surveys measuring satisfaction with online marketing initiatives. When coupled with extensive original research, ForeSee Results publishes more than a dozen free, in-depth industry reports each year, giving online marketing executives detailed insights into the state of their industry and the competitive advantages that will get them ahead.
  • External recognition of financial strength, stability, and excellence: ForeSee Results has been the recipient of numerous awards, including awards for growth, workplace strength, and innovative technology. ForeSee Results received a significant 2008 tax credit from the Michigan Economic Development Council for continued growth.

“The web analytics industry overall is relatively healthy despite the down economy, but the fact that ForeSee Results is actually growing by leaps and bounds is pretty amazing,” said Eric T. Peterson, chief executive officer and principal consultant of Web Analytics Demystified. “Their success is a testament to the practical value and predictive capabilities that such a rigorous methodology brings to companies in a rough economy, when competition is tough and customer satisfaction is more important than ever.”

“It’s fantastic to see ForeSee Results celebrate its seventh anniversary from a position of such stability, strength, and growth, especially in an economic downturn” said Barry Goldsmith of Updata Partners, one of ForeSee Results’ board members. “When economic conditions are tough, companies need to focus more than ever on customer satisfaction, which means ForeSee Results will see business boom regardless of economic conditions.

“ForeSee Results is one of several exciting companies that are helping to create a thriving technology industry in Michigan,” said Noah Walley, managing director of Investor Growth Capital US and a ForeSee Results board member. “We recently invested in another Ann Arbor company, ReCellular, partly because of the commitment the state has made to supporting developing technology companies.”

 “It’s an exciting time for us,” said ForeSee Results President and CEO Larry Freed. “We hear from customers every day about how the predictive power of the ACSI has revolutionized the way they do business online and the way they quantify the impact and value of their websites and online marketing initiatives. The quality and effectiveness of the product we provide means that we can be more useful than ever when the economy forces businesses to take a hard look at optimizing online operations.”

About ForeSee Results

As the leader in online customer satisfaction measurement, ForeSee Results captures and analyzes online voice of customer data to help organizations increase sales, loyalty, recommendations and website value. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI. With over 30 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. ForeSee Results works with clients across industries, including: retail, financial services, healthcare, hospitality, manufacturing and government.  Clients include AT&T, Best Buy, Capital One, DuPont, Forbes, Kellogg’s, Newegg, Sears, and Whirlpool, among many others.

ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.