ForeSee Results Announces Major Milestones
ANN ARBOR, Mich. (March 19, 2008) - ForeSee Results, the market leader in online customer satisfaction measurement and management, today announced that it has reached several major corporate milestones.
Using the proven, scientific methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI) online since 2001, ForeSee Results quantifies the link between drivers of online satisfaction (such as navigation, product information, functionality, and others) and desirable behaviors like future purchases, return site visits and referrals.
Since ForeSee Results was founded in late 2001, its use of the ACSI methodology has become standard across online industries, as demonstrated by the following milestones. ForeSee Results has:
- Over 28 million completed customer surveys measuring satisfaction with online marketing and e-commerce initiatives, including:
- Over 9 million completed customer surveys in 2007.
- Over 1 million completed customer surveys in December 2007.
- Over 500,000 surveys presented in a single day last holiday season.
- More than 30 benchmarks, including:
- Industry benchmarks like retail, financial services, healthcare, and product companies and
- Functional benchmarks that measure specific aspects of an online experience, such as browse, checkout, fulfillment, etc.
- Over 550 active measures across dozens of industries
- Major new investment in functionality, technology, and delivery.
“That the e-business community has accepted the methodology of the ACSI as an industry standard is a testament to its effectiveness,” said Eric T. Peterson, chief executive officer and principal consultant of Web Analytics Demystified. “Hundreds of companies have seen the practical value and predictive capabilities that such a rigorous methodology can bring to the table.”
“It’s an exciting time for us,” said ForeSee Results President and CEO Larry Freed. “We hear from customers every day about how the predictive power of the ACSI has revolutionized the way they do business online and the way they quantify the impact and value of their websites and online marketing initiatives.”
One such client is Dan Cooke, director of interactive marketing for Whirlpool Corporation. “We’ve found the ACSI methodology and detailed analysis of customer
feedback provides us with actionable insights to guide our Internet strategies.”
According to Shane McGilloway, vice president of research and analytics at Ask.com, “Without Voice of Customer inputs provided by ForeSee Results, many of our testing efforts would have been inconclusive, indicating change but not enough to be statistically significant. The qualitative inputs from ForeSee effectively magnify the results and give us a valuable lens into our searchers’ response to new design and new algorithms.”
About ForeSee Results
As the leader in online customer satisfaction measurement, ForeSee Results captures and analyzes online voice of customer data to help organizations increase sales, loyalty, recommendations and website value. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI. With over 28 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. ForeSee Results works with clients across industries, including: retail, financial services, healthcare, hospitality, manufacturing and government. Clients include Ace Hardware, Kohler, Newegg, QuickenLoans, Sephora, and Whirlpool, among many others.
ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.