Stanley Martin Builds a Better Website with ForeSee Results
ANN ARBOR, MI (October 9, 2007) - ForeSee Results announced today that it has been engaged by Stanley Martin, an award-winning builder of homes and communities, to identify the impact of its website, www.stanleymartin.com, on overall business goals and objectives.
“We’ll be working with ForeSee Results in order to get a better understanding of how our website is meeting our customers’ and potential customers’ needs,” said Steve Alloy, President of Stanley Martin. “We view our website as the ‘front door’ to Stanley Martin for our customers. Now more then ever, it’s critical that we greet them properly and use their insight to develop a web experience that is consistent with the Stanley Martin brand promise so that our customers will ‘Feel Right at Home’. Since most of our customers do visit the site, we can also use customer feedback to see which marketing programs send the best traffic to the website.”
Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results can assess customer satisfaction with the website and how website satisfaction influences future behaviors, such as likelihood to register on the site for promotional emails or likelihood to visit a sales office in person. Knowing which elements of the online experience will have the greatest impact on these desirable future behaviors will help prioritize website enhancements and improvements.
“Stanley Martin is known for their dedication to great designs and customer satisfaction across all channels,” said Larry Freed, President and CEO of ForeSee Results. “Getting reliable, actionable, predictive information about what their customers are doing today and what they’re likely to do tomorrow will help continue the tradition of superior service at Stanley Martin.”
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as return site visits and referrals. Clients include: Whirlpool, ACE Hardware, Cabela’s, Eastern Mountain Sports, Finish Line and the NHL, among many others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About Stanley Martin
Founded in 1966, Stanley Martin is one of the largest locally-owned home-builders in the Washington DC area, and has built award winning homes and communities for more than 10,000 families. The company mission is to provide our customers with leading home designs for the best value, built with construction excellence, and delivered with the highest level of professional service.
Stanley Martin builds in Fairfax, Loudoun, Prince William, Charles and St. Mary’s Counties. Visit www.StanleyMartin.com for more information.