ForeSee Results Provides Valuable Insight
to Oakley about its Online Customers
ANN ARBOR, Mich., July 9, 2007 - ForeSee Results, a market leader in online customer satisfaction management, today announced Oakley, Inc. (NYSE: OO), a global leader in sport performance optics, as its newest customer. ForeSee Results will utilize its American Customer Satisfaction Index (ACSI)- based system to provide Oakley’s Web team with performance metrics regarding its consumers’ satisfaction with the online experience and the resulting impact on loyalty, retention and customer acquisition.
“Earlier this year, we executed a re-launch of our Web site representing another major step in Oakley’s strategy to integrate, improve, and expand our brand-development efforts. Additionally, we’ve experienced extraordinary growth in our online business over the past couple years,” said Ken Loh, director of Web, Oakley, Inc. “Quantifying Web site performance can be challenging in the context of an overall business so we’re looking forward to having a data-driven tool that can help us better understand our online consumers’ behavior and optimize their experience.”
“Customers around the world have come to know Oakley for its innovative optics technology and leading-edge eyewear designs,” said Larry Freed, ForeSee Results President and CEO. “As Oakley’s online business continues to grow, we’re pleased to be able to provide a valuable basis of information that their Web team can use to support strategic decisions as they work to maximize brand loyalty and customer satisfaction.
The ACSI methodology is a measurement system that provides a rigorous scientific foundation to quantify customer satisfaction. The solution provided by ForeSee Results incorporates Web-based survey technology, allowing companies to link customer satisfaction to financial results; identify potential areas that may have the greatest impact on consumer behavior; prioritize investments based on ROI; and benchmark against competitors and specific audience segments.
About Oakley, Inc.
Oakley is a global leader in sport performance optics including premium sunglasses, goggles, and prescription eyewear. Headquartered in Southern California, the company's optics brand portfolio includes Dragon, Eye Safety Systems, Fox Racing, Mosley Tribes, Oliver Peoples, and Paul Smith Spectacles. In addition to its global wholesale business, the company operates retail chains including Bright Eyes, Oakley Stores, Sunglass Icon and The Optical Shop of Aspen. The company also offers a wide selection of Oakley-branded apparel, footwear, watches and accessories. Additional information is available at www.oakley.com.
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as return site visits and referrals. Clients include: Cabela’s, Eastern Mountain Sports, Sephora, Finish Line, among many others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.