Newegg.com Works with ForeSee
Results To Gauge Satisfaction of
Diverse Customers
ANN ARBOR, MI (January 16, 2007) - Leading online computer retailer Newegg.com recently entered its second year of partnership with ForeSee Results to measure and analyze customer satisfaction online.
"Newegg.com serves both consumer and business audiences, which have distinctly different needs and expectations when shopping on our site," said Craig Hayes, Newegg’s Executive Vice President. “The ACSI methodology is a great tool for making sure that we can continue to meet the needs of both our online consumers and our high-value business customers.”
Newegg.com has achieved consistently high customer satisfaction scores since it began working with ForeSee Results in November 2005. Additionally, Newegg.com scored an impressive 78 (on a 100-point scale) in the recently-released Holiday 2006 Top 40 Online Retail Satisfaction Index, a bi-annual report that assesses the satisfaction of the top 40 e-retailers by sales volume.
Using the proven, scientific methodology of the American Customer Satisfaction Index (ACSI), ForeSee Results quantifies the link between drivers of online satisfaction (such as navigation and product information) and customer satisfaction. Going further, this cause-and-effect methodology shows how enhancements to specific website elements would impact satisfaction and future behaviors such as purchases, return site visits and referrals. With this information, Newegg.com can test the impact of site changes and plan for future enhancements.
“In the crowded and highly competitive field of electronics e-commerce, Newegg is a relative newcomer, but has been extremely successful in a short time,” said Larry Freed, President and CEO of ForeSee Results. “Newegg is to be commended for its consistent focus on customer satisfaction, which has helped the company edge ahead of many established multi-channel competitors in online sales.”
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as purchase, return site visits or referrals. Some examples of current clients include Bose, Cingular, Eastern Mountain Sports, and Helzberg Diamonds among many others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About Newegg.com
Newegg.com is an online e-commerce company that has created a powerful channel for manufacturers of computer hardware and software, consumer electronics and communications products to reach the do-it-yourselfers, hard core gamers, students, small to medium-sized businesses, IT professionals, resellers and consumers that desire a comprehensive digital lifestyle. At the Newegg.com website, consumers can find the latest technology parts and products, along with product information, pictures, how-to’s, customer product reviews and opportunities to interact with other members of the technology and game enthusiast community. Founded in 2001, Newegg.com has more than 6 million registered customers. Newegg.com headquarters are in City of Industry, Calif. For more information visit www.newegg.com or email public_relations@newegg.com
MEDIA CONTACT:
Carlos Donahue
Sr. Marketing Mgr.
T:626-271-1420
public_relations@newegg.com