LifeWay Christian Resources Chooses ForeSee Results for Online Customer Satisfaction Management
ANN ARBOR, MI (October 16, 2007) - ForeSee Results today announced that they have been chosen by LifeWay Christian Resources to gauge customer satisfaction with their website, www.lifeway.com.
Using the proven, scientific methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results quantifies the link between drivers of online satisfaction (such as search and product information) and customer satisfaction. Customer satisfaction as measured by the ACSI has been scientifically linked to desirable behaviors like future purchases, return site visits and referrals. With this information, LifeWay will have direction on what changes to make in order to convert visitors into loyal customers.
“It’s important to us to gain a deeper understanding of who is coming to our website and why,” said Gary McClure, Manager of Marketing and Analytics. “ForeSee Results will be able to tell us how satisfied each user group is and show us where we need to focus enhancement efforts in order to meet the needs of all of our audiences. It will be a perfect complement to our existing online analytic tools.”
“Lifeway.com has more than one online mission,” said Larry Freed, President and CEO of ForeSee Results. “They’re trying to educate, inform, provide resources and sell online, and it’s crucial that their website do each of those things well in order to satisfy visitors and customers. Getting voice of customer feedback is the first step in ensuring all online objectives are being met efficiently and effectively.”
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as return site visits and referrals. Clients include: Cabela’s, Danskin, Eastern Mountain Sports, Finish Line and the NHL, among many others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About LifeWay
LifeWay is one of the world’s largest providers of Christian products and services, including Bibles, church literature, books, music, audio and video recordings, church supplies and Internet services through LifeWay.com. Established in Nashville, Tenn., in 1891, the company owns and operates more than 140 LifeWay Christian Stores throughout the United States, as well as two of the largest Christian conference centers in the country. More information may be found at www.lifeway.com.