
KarenNeuburger.com Improves Online Client Comfort with ForeSee Results
ANN ARBOR, MI (December 10, 2007) - As part of its highly strategic website relaunch in November, KarenNeuburger.com today announced that it has been working with online customer satisfaction firm ForeSee Results in order to maintain the highest quality shopping experience for its customers and visitors.
Using a proprietary measurement tool based on the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results assesses the satisfaction of website visitors – both overall and by distinct audience segments. ForeSee Results also helps KarenNeuburger.com pinpoint which areas of the website, e.g., navigation, content, etc., are most important in driving customer satisfaction, and how customer satisfaction drives future behaviors, such as repeat purchases and purchases through other retail channels. These capabilities will allow for an evaluation of the redesign and continued enhancements and improvements going forward in the areas that will deliver the greatest return on investment.
“The upgrades and improvements we made to the website as part of the redesign were extensive,” said Kari Zanotto, Director of Customer Experience and Online Services, KN Ltd. “It’s important that we have an effective and reliable way to make sure they are having the desired impact on customer satisfaction, word of mouth, and purchase behaviors. We’re also dedicated to constant improvement to ensure our customers are having the best possible online relationship with us.”
“By embarking on their first complete website makeover since they launched in 2004, KarenNeuburger.com has shown their dedication to providing a superior online experience for customers,” said Larry Freed, President and CEO of ForeSee Results. “Measuring online customer satisfaction will show the KN lifestyle brand how to better meet and exceed customer expectations, positioning the company for continued success and excellence.”
About ForeSee Results
ForeSee Results is the market leader in using online voice-of-customer data to help companies increase sales, loyalty, recommendations, and website value. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results identifies which improvements and enhancements to online marketing initiatives will have the greatest ROI. With over a quarter of a billion completed customer surveys to date, more than 30 benchmarks, and nearly 600 online measures across dozens of industries, ForeSee Results’ retail clients include Ace Hardware, Cabela’s, Chef’s Catalog, Danskin, Eastern Mountain Sports, Finish Line, and the NHL, among many others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About KN Karen Neuburger® (KN Ltd.)
The KN Karen Neuburger® lifestyle brand is synonymous with comfort-inspired fashion and home merchandise. The brand's signature softness and quality can be experienced in heritage sleepwear and loungewear for the whole family, paper goods, crafting and memory products, sportswear and accessories, home collection, furnishings and décor. KN™ and KN Luxury Home™ products can be found in department stores, specialty stores and online at www.karenneuburger.com.