Forbes.com Expands its Relationship with ForeSee Results
ANN ARBOR, MI (March 27, 2007) - With the addition of ForbesTraveler.com, ForeSee Results is now measuring online customer satisfaction for three Forbes websites: www.forbes.com, www.forbesautos.com and www.forbestraveler.com.
Using the scientific methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), Forbes.com measures online customer satisfaction, providing the sites with a performance metric of how effectively they meet website visitors’ needs. “We’ve been working with ForeSee Results since 2002, affording us a valuable channel to better understand the needs and expectations of our online readers while monitoring voice of customer feedback continuously,” said Bruce Rogers, Vice President of Marketing at Forbes.com.
To complement the ACSI-derived data, ForeSee Results also provides Forbes.com with demographic and other profiling information about site visitors. “The data we’ve received on our site visitors provides a critical input into our advertising strategy,” said Rogers.
Based on customer satisfaction, the ACSI methodology predicts the likelihood of Forbes’ online customers to engage in specific desired behaviors, such as returning to the site and recommending it to others.
“The Forbes sites are valuable resources to consumers looking for business, financial, auto and travel information. Capturing voice of customer is a great way to ensure that these websites give Forbes’ customers what they need,” said Larry Freed, President and CEO of ForeSee Results.
Forbes.com and ForeSee Results also partner together on industry research in the online banking industry. The next release of the Forbes.com/ForeSee Results Online Banking Customer Satisfaction survey will be released in mid-April.
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as purchase, return site visits or referrals. Current clients include DTE Energy, Patelco Credit Union, Safe Harbor, Sandy Springs Bank and VeriSign, among many others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About Forbes.com
Forbes.com Inc. (www.forbes.com), home page for the world’s business leaders and the No. 1 business news source in the world, is among the most trusted resources for senior business executives, providing them the real-time reporting, uncompromising commentary, concise analysis, relevant tools and community they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com publishes more than 2,500 articles, delivering the best of Forbes journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows.