Eaton Tracks Online Customer Satisfaction with ForeSee Results
ANN ARBOR, MI. (February 27, 2008) – Eaton, a leading global diversified industrial manufacturer, is working with ForeSee Results to capture “voice of customer” feedback and measure customer satisfaction with its website, www.eaton.com. This assists Eaton in tracking customer satisfaction as it moves its business segment websites under the corporate site.
“At Eaton, we are converting all of our business segment websites to a common look and feel, information architecture and development platform. This will help provide consistency in our site visitors’ user experience and in our brand messaging, as well as saving money. The data we’ve been receiving from ForeSee Results for the past year has helped us monitor the effect of this change on customer satisfaction,” said Matt Greene, Director of Marketing Communications at Eaton.
ForeSee Results deploys the scientific methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI) to gauge how satisfied site visitors are now, and to pinpoint site improvement opportunities.
With ACSI methodology, ForeSee Results provides Eaton with a credible metric of customer satisfaction, both overall and for distinct site visitor segments. The methodology also indicates how improvements to specific areas of the site will lead to more loyalty, word-of-mouth recommendations and return site visits.
“Eaton recognizes the value of listening to their online customers and acting on their feedback,” said Larry Freed, President & CEO of ForeSee Results.
About ForeSee Results
ForeSee Results is the market leader in using online voice-of-customer data to help companies increase sales, loyalty, recommendations, and website value. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results identifies which improvements and enhancements to online marketing initiatives will have the greatest ROI. With over a quarter of a billion completed customer surveys to date, more than 30 benchmarks, and nearly 600 online measures across dozens of industries, ForeSee Results’ clients include Brady,
Briggs & Stratton, Kohler, Sigma-Aldrich and Yaskawa, among many others.
ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About Eaton
Eaton Corporation is a diversified industrial manufacturer with 2007 sales of $13.0 billion. Eaton is a global leader in electrical systems and components for power quality, distribution and control; fluid power systems and services for industrial, mobile and aircraft equipment; intelligent truck drivetrain systems for safety and fuel economy; and automotive engine air management systems, powertrain solutions and specialty controls for performance, fuel economy and safety. Eaton has 64,000 employees and sells products to customers in more than 140 countries.