Chico's Finds Perfect Fit with ForeSee Results' Online Customer Satisfaction Measurement Soultion
ANN ARBOR, MI (January 31, 2008) - Chico’s FAS is working with ForeSee Results to measure online customer satisfaction with three brand websites: Chico’s, Soma Intimates and White House | Black Market.
“ForeSee Results will provide key data points and analysis which will assist us in evolving our online customer experience,” said Stephen Carvelli, Director of Ecommerce, Chico’s FAS Inc. ” ForeSee enables us to benchmark customer satisfaction across all three of our brands, continuing our tradition of outstanding customer service.”
Using the proven methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results determines how satisfied site visitors are with the online channel. Going further, the predictive ACSI methodology shows Chico’s FAS how improvements to specific areas of the sites will result in increased satisfaction, loyalty, and sales online.
Online customer satisfaction measurement complements Chico’s existing web analytics, providing the company with a way to gain more comprehensive insights about online shoppers.
“Chico’s is taking its online metrics to the next level by adding an attitudinal component to the behavioral data it is already collecting. Chico’s is sure to receive valuable insights that will make the data more actionable and forward-looking,”
said Larry Freed, President & CEO of ForeSee Results.
About ForeSee Results
As the leader in online customer satisfaction measurement, ForeSee Results captures and analyzes online voice of customer data to help organizations increase sales, loyalty, recommendations and website value. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI. With over 25 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. Retail clients include Ace Hardware, Cabela’s, Danskin, Eastern Mountain Sports, Newegg and Sephora, among others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About Chico’s FAS
Chico's FAS, Inc. (together with its subsidiaries, the "Company") is a specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items under the Chico's, White House | Black Market ("WH | BM") and Soma Intimates ("Soma") brand names. The Company operates 1,040 women’s specialty stores, including stores in 48 states, the District of Columbia, the U.S. Virgin Islands and Puerto Rico operating under the Chico’s, White House | Black Market and Soma Intimates names. The Company has 603 Chico’s front-line stores, 38 Chico’s outlet stores, 309 White House | Black Market front-line stores, 19 White House | Black Market outlet stores, 70 Soma Intimates front-line stores and 1 Soma Intimates outlet store.