Chef’s Catalog Cooks Up Highly Satisfied Customers With ForeSee Results
ANN ARBOR, MI (September 12, 2007) - ForeSee Results today announced that chefs™, the leading resource for home chefs and culinary professionals, has engaged ForeSee Results to gauge customer satisfaction with their website, www.chefscatalog.com.
Using the proven, scientific methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results quantifies the link between drivers of online satisfaction (such as navigation and product information) and customer satisfaction. Customer satisfaction as measured by the ACSI has been scientifically linked to desirable behaviors like future purchases, return site visits and referrals. With this information, chefs™ can test the impact of site enhancements and prioritize accordingly.
“We have a robust and successful catalog channel, but this is the first time we’ve been able to get a handle on how well our website is satisfying customers” said Tim Littleton, Senior Vice President of Marketing at chefs™. “The ACSI methodology that ForeSee Results uses gives us accurate, credible, and actionable data that is helping us determine what kinds of additional online features will have the greatest return on investment.”
“Chef’s Catalog already has very high customer satisfaction scores,” said Larry Freed, President and CEO of ForeSee Results. “Their dedication to staying on top of satisfaction and making continuous improvements and enhancements is what will keep them successful across all channels.”
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as return site visits and referrals. Clients include: Cabela’s, Danskin, Eastern Mountain Sports, Finish Line and the NHL, among many others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About Chef’s Catalog
For 25 years, chefs™ has been a leading resource – first in catalogs and now also online – for home chefs and culinary professionals seeking the best for their kitchens. chefs™ Catalog is a privately held company and can be found online at www.ChefsCatalog.com.