Final Segment in FreedyourMind Audiocast Series Now Available

Evan Schuman, editor of StoreFrontBackTalk, recently conducted an interview with Larry Freed, President and CEO of ForeSee Results, on a variety of topics including online audience measurement, multi-channel retail measurement and where web analytics is going next.

Segment 4: The Future of the Web Analytics Industry
What is the future of the web analytics industry? How will different metrics work together to provide actionable data and insights? Get Larry Freed's perspective by listening to the final segment of our audiocast series.

:: Click here to download the Segment 4 audiocast (3:00 min.)

Segment 3: The true value of the website becomes clear when it’s measured in a way that assesses long-term value and not just short-term gains. Learn the value of using a metric that quantifies longer-term value.  

:: Click here to download the Segment 3 audiocast (5:30 min.)

Segment 2: Your customers are using a variety of channels – stores, website, mobile media, etc.. What are the challenges and opportunities in multi-channel (or merged channel) measurement? Which metrics can assess your multi-channel success?

:: Click here to download the Segment 2 audiocast (6:00 min.)

Segment 1:  Nielsen and Comscore have announced their intentions to change their online audience measurement approach, from focusing on clicks and pageviews, to encompassing length of time spent on a website. Is this a step forward or a step back?

:: Click here to download the Segment 1 audiocast (3:30 min.)