Business-to-business organizations face several unique online challenges. It can be hard to quantify the value of the website, especially if it’s not a primary sales channel. Also, many B2B organizations serve multiple audiences online, including sales channel partners and consumers. ForeSee Results can help you gauge the true contribution of the website to the sales process and the bottom line.

By measuring customer satisfaction with the website using the proven methodology of the American Customer Satisfaction Index (ASCI), you will:

Learn who’s coming to your website and why

Compare and contrast satisfaction among site visitor segments (e.g., consumers vs. dealers)

Gauge satisfaction as individual brand sites are rolled up under a corporate site – can different audiences find the brands and products they seek?

Pinpoint site improvements that will generate the greatest return in terms of lead generation, self-service and other critical goals

Assess the impact of the website on sales (either online or through other channels), loyalty and brand commitment

Measure satisfaction with specific applications such as registration, account management, customer self-service, etc.