Best Practices for Measuring the
Website Contribution to Multi-channel Purchase Behavior:
Introducing the Multi-channel Value Index

The influence of the web on multi-channel retail has grown enormously over the past several years. Today, the web plays a key role in multi-channel retail as both a purchase and a retail channel. However, to date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. The Multi-Channel Value index (MCVI) is a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer’s overall sales through a calculation based on the ACSI methodology.