Top 40 Online Retail Satisfaction Index - Holiday Commentaries
This annual holiday study measures online shopper satisfaction with the Top 40 online retailers by sales volume (as determined by Internet Retailer) using the scientific methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI).
Follow-up study: Key findings address:
- The role of prior retailer familiarity and promotional emails in driving satisfied customers to the site
- The relative effectiveness of offering free shipping with restrictions or without…or not at all
- How much impact customer reviews have on customer satisfaction with the online experience and purchase intent
Overview report: Key findings include:
Key findings of the third annual holiday edition of the research include:
- Aggregate customer satisfaction with online retail is down one point (1.3%) from holiday 2006
- Netflix (86) and Amazon (82) lead the Top 40 in customer satisfaction during the critical holiday period
To learn more, fill out the form below to download one or both of the free Top 40 Online Retail Satisfaction Index reports.
If you are interested in learning about customer satisfaction leaders in the UK, please click here.