Annual E-Commerce Report (Feb. 2008)

Customer satisfaction with the e-commerce sector has hit an all-time high score of 81.6 in the third consecutive year of increased satisfaction with the sector. Highlights of the research, which measures customer satisfaction with e-retail, online travel and online brokerage, include:

Overall customer satisfaction with the e-commerce sector is up 2%, the biggest year-over-year increase since 2003. E-retail holds steady, online brokerage increases one point and online travel falls one point.

Customer satisfaction with Fidelity.com rises 5%, while Charles Schwab.com and TDAmeritrade.com also report increased satisfaction.

Expedia.com, Orbitz.com and Travelocity.com all show lower customer satisfaction this year as the industry struggles to compete and sites are challenged to differentiate themselves.

Find out what’s behind the trends in the e-commerce industry -- complete the form below to download the free Annual E-Commerce Report (Feb. 2008).

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