
ACSI E-Commerce Benchmark, Q4 2006
Customer Satisfaction With E-Commerce Nears All-Time High
The 4th Quarter 2006 American Customer Satisfaction Index (ACSI) E-Commerce Report shows that customer satisfaction with the e-commerce sector rose to a score of 80 on a 100-point scale. Fill out the form below to download the complete report to learn about the winners and losers in the e-commerce space.
Highlights of the research findings include:
- With a strong score of 88, Barnes & Noble leads the entire e-commerce category, beating out Amazon for the second year in a row
- Charles Schwab and E*TRADE both registered significant increases in customer satisfaction in 2006, helping to drive higher customer satisfaction with the online brokerage industry as a whole
- Online travel sites struggle to set differentiates themselves, a challenge that is complicated by the increasing competition they face on several fronts