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ACSI E-Commerce Benchmark, Q4 2006

Customer Satisfaction With E-Commerce Nears All-Time High

The 4th Quarter 2006 American Customer Satisfaction Index (ACSI) E-Commerce Report shows that customer satisfaction with the e-commerce sector rose to a score of 80 on a 100-point scale. Fill out the form below to download the complete report to learn about the winners and losers in the e-commerce space.

Highlights of the research findings include:

  • With a strong score of 88, Barnes & Noble leads the entire e-commerce category, beating out Amazon for the second year in a row
  • Charles Schwab and E*TRADE both registered significant increases in customer satisfaction in 2006, helping to drive higher customer satisfaction with the online brokerage industry as a whole
  • Online travel sites struggle to set differentiates themselves, a challenge that is complicated by the increasing competition they face on several fronts
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