
Forbes.com/ForeSee Results
Online Banking Report
Customers are increasingly satisfied with online banking, which is good news for banks seeking increased loyalty and share of wallet. Findings of the second Forbes.com/ForeSee Results online banking study include:
- Satisfaction with online banking is 5.5% higher than it was last year, surpassing satisfaction with the overall banking experience, as recently reported by the American Customer Satisfaction Index
- Online bankers who are highly satisfied are nearly 40% more likely to purchase additional products and services from their bank
- Converting online bankers to online bill payers is a huge opportunity, as customers who pay bills online are 17% more likely to purchase products and services from their bank and 34% more likely to recommend their bank?s website
- Credit unions outperform large banks and community banks when it comes to satisfying online bankers.
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