
Forbes.com/ForeSee Results Credit Union Banking Report
Credit unions are doing a good job at satisfying online banking customers. But, they could increase loyalty by converting more members to online bill payers. Highlights of our report on customer satisfaction and online banking at credit unions include:
- Credit unions outperform both community banks and large banks in terms of satisfying online banking customers.
- Usage of most online services is higher at credit unions than at either large banks or community banks. And, use of more services correlates to higher satisfaction.
- Converting online bankers to online bill payers is a huge opportunity for credit unions because customers who pay bills online cite higher levels of satisfaction and loyalty.