Measure Website Performance

When direct commerce isn’t the goal of a website, it can be virtually impossible to quantify the value of the site to the intangible benefit of building customer relationships. Measuring customer satisfaction on the website using the ACSI methodology affords scientific, credible data that projects the impact of satisfaction on loyalty behaviors: purchases through another channel, preference of a brand over others in the category, etc. There are no other performance analytics that reliably tie customer satisfaction to financial performance for channels outside of the web for your own customer base.